BMW USA Sales Increased 11.5 % in Q2 2023


BMW of North America introduced immediately the gross sales outcomes for the BMW and MINI manufacturers within the U.S. through the second quarter of 2023. In the course of the second quarter of 2023, BMW model gross sales within the U.S. reached 87,948 automobiles, indicating an 11.5% development in comparison with the 78,905 automobiles offered in the identical quarter of 2022. Within the first half of this 12 months, BMW model gross sales amounted to 170,414 automobiles, marking an 11.7% improve in comparison with the corresponding interval final 12 months.

BMW Electrical Automobile Gross sales

BMW iX M60 Oxidgrau

BMW’s absolutely electrical fashions skilled steady development resulting from improved stock availability. Within the second quarter of 2023, BMW’s three absolutely electrical fashions, specifically the BMW i4, BMW iX, and BMW i7, accounted for 12.9% of the full gross sales quantity. Within the first six months of 2023, BMW offered a complete of 17,964 absolutely electrical automobiles, surpassing the full gross sales achieved by the tip of 2022. The crossover lineup continues to play an necessary position in North America. 94, 503 models had been offered in 2023.

Sebastian Mackensen, President and CEO of BMW of North America, expressed his satisfaction with the rising recognition of BMW’s electrical fashions, stating, “The phrase is out – the ‘Final Driving Machine’ can also be the ‘Final Electrical Driving Machine.’ As enthusiasm for these distinctive merchandise continues to extend, we’re gaining momentum with prospects and increasing our BEV market share.”

MINI Model

MINI model gross sales within the U.S. reached 7,585 automobiles within the second quarter of 2023, reflecting a big improve of 47.8% in comparison with the 5,131 automobiles offered within the second quarter of 2022. The MINI model will undergo a significant product change in 2024 with the arrival of the brand new Countryman and Cooper fashions.

Desk 1: New Automobile Gross sales BMW of North America, LLC, Q2 2023.



Q2 2022 % YTD




BMW passenger automobiles 40,140 27,042 48.4% 75,911 58,475 29.8%
BMW mild vans 47,808 51,863 – 7.8% 94,503 94,144 0.4%
TOTAL BMW 87,948 78,905 11.5% 170,414 152,619 11.7%
TOTAL MINI 7,585 5,131 47.8% 14,869 12,007 23.8%


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