Buyers prefer fixed pricing of agency model, says What Car?


Over half of automobile consumers would like to buy their subsequent automobile straight from the producer.

In accordance with What Automotive?, consumers would like an ‘company’ model with fastened costs quite than shopping for from a standard supplier.

As a part of its newest trade analysis, 55.4% of 1,221 in-market consumers surveyed by What Automotive? mentioned they might quite buy their subsequent automobile straight from a producer with a assured worth, quite than negotiate with a supplier.

The identical proportion have been in favour of producers transferring to an company model sooner or later, which might see standardised costs launched throughout new vehicles.

What Automotive?’s analysis discovered simply 24.6% of respondents said they actively take pleasure in haggling, whereas the remainder both dislike it, settle for it as a part of the shopping for course of, or by no means do it.

Nonetheless, the analysis highlights little change in client attitudes to the company model over the previous 15 months, with What Automotive? having printed related analysis in January 2022, when it discovered that 57.5% of consumers have been in favour of buying their subsequent car straight by means of the producer over a supplier.

Steve Huntingford, editor, What Automotive?, mentioned: “Our newest analysis highlights {that a} barely larger proportion of shoppers nonetheless choose the company model over conventional sellers, with fastened costs seen as a extra handy technique to buy a car.

“Nonetheless, the truth that regardless of greater than 12 months of progress, a close to similar share of consumers nonetheless choose the company model, means that the normal forecourt will stay part of the UK automotive panorama for a while.”


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