Cupra eying US market, says brand’s chief


Cupra began out life as a efficiency sub-brand of Volkswagen Group’s Spanish model SEAT, however in 2018 Cupra was repostioned as a standalone model providing its personal vary of sporty, emotional automobiles with hanging design.

Cupra primarily operates in Europe however has already expanded to some worldwide markets, together with Mexico and different Latin American international locations. Sooner or later, the U.S. might be on Cupra’s checklist of worldwide markets.

Talking this week on the launch of Cupra in Australia, model boss Wayne Griffiths stated Cupra is contemplating launching in North America as a part of its international enlargement however is but to decide, native publication Drive has reported.

“For now there isn’t a choice being made on North America, however we’re beginning to analyze [the market],” he was quoted as saying.

When requested whether or not Cupra can also be contemplating including China as a market, Griffiths reportedly stated different VW Group manufacturers like Volkswagen, Skoda and Audi are already strongly represented there and in consequence Cupra is not targeted on the Chinese language market simply but, preferring North America, and specifically the U.S., as an alternative.

“The Volkswagen Group has a fairly a dominant share [in China] amongst its current manufacturers,” he was quoted as saying. “So to go to China? Not in the meanwhile. We’ve extra precedence for the U.S.”

Like the remainder of VW Group’s quantity manufacturers, Cupra depends on shared platforms for its automobiles. Most of its lineup consists of sporty crossovers, with particular person fashions utilizing underpinnings shared with in style VW automobiles just like the Tiguan and ID.4. Cupra additionally continues to supply tuned variations of SEAT automobiles just like the Ateca and Leon.


Please enter your comment!
Please enter your name here