Dacia to blend physical and virtual experiences using augmented reality


As a part of its ongoing Renaulution strategic plan, Dacia is intertwining bodily and digital experiences utilizing augmented actuality on smartphones.

This new chapter in Dacia’s historical past features a step change within the model’s interactions with clients, providing a extra seamless, pleasurable and on-brand expertise.

This full revamp has already began throughout Dacia’s dealership community earlier this yr. The brand new showrooms adopting the brand new identification, are purposeful, ultra-flexible, eco-responsible and geared for affordable pricing, Dacia mentioned.

Denis Le Vot, CEO of Dacia mentioned: “Yr after yr, Dacia is attracting new clients who’re in search of what could also be most respected on the earth at present: the necessities. These new clients are aiming for a smart, accountable society and a special approach on automobiles. Vehicles you are feeling drawn to as a result of they’ve the content material, the consolation and the look, and are essentially the most reasonably priced by far. That’s Dacia! The necessities with out chopping corners, the design with out the additional value.”

As a part of its plan, the model can be consolidating its vary of fashions designed particularly for off-road driving, focusing on  20% recycled plastic in its automobiles, and including a function that means each instances and locations to take a break on its smartphone software.


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