Dodge Debuts Electric Muscle Car



Dodge is about to aim the hardest trick within the historical past of vehicles. It’ll attempt to persuade a fanbase that loves the burble of a V8 engine, the whine of a supercharger, and the sharp scent of gasoline to go electrical. The corporate’s argument will look, sound, and shift like a muscle automobile. Nevertheless it received’t use a drop of the explosive stuff.

It’ll look one thing like this.

The automobile you see above will not be formally headed to manufacturing. For now, it’s an idea automobile – a design research automakers use to point out what course they might be going subsequent.

However Dodge has in all probability put extra work into this than any automobile the corporate has inbuilt a long time. We anticipate a manufacturing model hewing near this inside two years.

It’s referred to as the Dodge Charger Daytona SRT Idea. Dodge unveiled it to the general public at the moment. And it’s right here to persuade The Brotherhood of Muscle that lightning underneath the hood is each bit as a lot enjoyable as fireplace.

The Dodge Charger Daytona SRT Concept from a head-on angle with its lights on

The Problem

We’ll assume you don’t spend loads of time on automobile Twitter.

For those who did, you’d have seen loads of mourning over the previous couple of months. Dodge has introduced the top of its present run of rear-wheel-drive, V8-powered large vehicles. The Charger and Challenger will exit stage left on the finish of 2023 when Dodge shuts down manufacturing of each of its icons.

The corporate will have fun them out with a 12 months of particular editions. However, come 2024, Dodge won’t construct one other full-size gasoline-powered automobile.

That has triggered equal elements unhappiness and rage amongst the Dodge devoted. Certainly some Dodge loyalists welcome the shift to electrical energy. However they’re not those dominating the world’s feedback sections.

The Dodge Charger Daytona SRT Concept from a rear angle with its lights on

A Heritage and a Threat

Purists take pleasure in arguing over what, precisely, counts as the primary muscle automobile (for those who like being proper, pitch the 1949 Oldsmobile Rocket 88). However everybody agrees that, by the center of the Nineteen Sixties, Dodge was one of many few masters of the shape.

The picture that pops into your head while you hear the phrase “muscle automobile” might be an early Nineteen Seventies Charger, notably if the movie saga of The Quick and The Livid has taught you the worth of “fambly.”

The Dodge Charger Daytona SRT Concept from a front quarter angle

Meaning lots of people who deeply love gearhead tradition deeply love the present Dodge lineup.

However the firm must go electrical. The automotive business is effectively on its means towards a day when most new vehicles are battery-powered. Dodge is aware of it could’t get left behind.

So the corporate is attempting to guide its followers to voltage. “We will’t simply get up in 2024 and inform everybody, hey, we went electrical,” explains CEO Tim Kuniskis.

However, he says, “It’s 1972 proper now for the large V8s.” In 1973, an oil disaster launched Individuals to fuel-efficient small vehicles, and America’s automakers have been caught unready. Japanese automakers like Honda and Toyota received a foothold within the U.S. market with vehicles that have been inexpensive to function, and the Massive Three have by no means absolutely recovered their market share.

Kuniskis says Dodge must be prepared for the following large market flip. “That’s coming even quicker. That’s the flip towards electrification. That is the following area race.”

“If that’s gonna occur,” Kuniskis says, “Let’s go there like Dodge. Let’s crash the social gathering.”

The Challenger… Nicely, the Charger This Time

The primary rocket Dodge will construct for the following area race is filled with distinctive applied sciences.

The Charger Daytona Idea appears precisely such as you’d anticipate a Dodge muscle automobile to look. However even attaining the old-school muscle automobile form took some new-school pondering. Dodge factors to a few improvements to clarify what makes a Dodge EV totally different.

“It’s gotta appear to be a Dodge, sound like a Dodge, and drive like a Dodge,” Kuniskis explains.


Appears to be like Like a Dodge

Electrical automobiles (EVs) are streamlined. A blunt entrance finish impressed by the muscle vehicles of the early ’60s would make one inefficient.

So the Charger Daytona has a pointy, aerodynamic nostril. It’s simply hidden underneath what quantities to a entrance spoiler. Dodge calls this the “R-Wing.” It provides the Charger Daytona the identical blunt-end face you anticipate to see when a Dodge pulls into your rearview mirror. Nevertheless it retains the automobile as aerodynamic as most of at the moment’s EVs.

Dodge revived a traditional triangular brand from the Nineteen Seventies – it’s referred to as the Fratzog for causes nobody appears to recollect – for the middle of the R-Wing.

The entrance finish was the arduous half. From the entrance again, it shares an apparent household resemblance to the Challengers and Chargers of Dodge historical past.

The show model additionally wears a playful brand Dodge calls the Banshee (extra on that in a second) behind the entrance wheels.

The Banshee logo of the Dodge Charger Daytona SRT Concept

Inside, the design combines fashionable, glossy strains with traditional inspirations. Easy, leather-upholstered higher surfaces break at a “waterline,” in Dodge’s description, with panels beneath that bear the grille sample of the enduring 1968 Charger.

A 12.3-inch central touchscreen, canted towards the motive force, appears large…till you discover that the motive force’s instrument display is a large 16 inches. There’s a head-up show to maintain you from taking a look at it.

The idea seats 4, however the rear seats are tiny and fold flat.

The interior of the Dodge Charger Daytona SRT Concept

Dodge muscle vehicles have been identified for his or her traditional pistol-grip shifters. The Charger Daytona makes use of a contemporary interpretation of that component. Simply behind it, you’ll discover the beginning button – protected by a flip-up cowl such as you’re about to launch a missile. Cool.

Sounds Like a Dodge

Muscle automobile lovers are each bit as in love with the noise their vehicles make as they’re with the acceleration they supply.

By now, most individuals know that EVs can pin you again within the seat much more forcefully than a supercharged V8. There’s a Tesla with a 0-60 time underneath 2 seconds, in any case. Nevertheless it doesn’t roar like a V8.

The pistol-grip shifter of the Dodge Charger Daytona SRT Concept

To unravel that downside, Dodge turned to organ music. The corporate invented a brand new system it calls “Fratzonic Chambered Exhaust” (patent pending). It’s not merely synthetic engine noise pumped by means of a speaker.

As a substitute, Dodge says, it “pushes its one-of-a-kind efficiency sound by means of an amplifier and tuning chamber situated on the rear of the automobile.” It sounds a bit like a supercharged V8 filtered by means of the phaser pedal in a rock guitarist’s results rig.

It may possibly rev as much as 126 decibels – “as loud as at the moment’s Hellcat,” Kuniskis says.

Drives Like a Dodge

As we speak’s electrical automobiles are lacking one different sensory expertise very important to the muscle automobile aura. They don’t shift.

The Charger Daytona, nevertheless, provides the expertise of a transmission in a automobile that lacks a standard gearbox.

Dodge explains, “In contrast to typical BEVs, the Dodge model’s eRupt multi-speed transmission with electro-mechanical shifting delivers distinctive shift factors, throwing shoulders into seatbacks in true Dodge type.”

We’re not clear on precisely the way it works however will convey extra info when the press is allowed to drive the automobile.

The launch-button-style starter of the Dodge Charger Daytona SRT Concept

Performs Like a Dodge?

By now, you’re asking the apparent query – what sort of energy does this factor have?

Dodge hasn’t stated. Kuniskis received’t give energy figures but, however says the corporate has developed “9 totally different energy ranges.”

The best of the bunch known as “Banshee” – the following step after Demon, we suppose. We misplaced our perpetually-smoking handbook of the occult.

“The 800V Banshee propulsion system powers the Dodge Charger Daytona SRT Idea automobile and screams efficiency,” Dodge says, making the automobile “quicker than a Hellcat in all key efficiency measures.”

The corporate has stated the Charger Daytona is all-wheel-drive. That’s the closest factor Dodge has provided to specs for now.

The Dodge Charger Daytona SRT Concept from an overhead angle

Will This Work?

Dodge could have a tougher promote to make than another automotive model. The corporate has united its homeowners as a “brotherhood” and united them round a insurgent’s picture. It’s not straightforward to excite a brotherhood of rebels about becoming a member of a worldwide wave of change.

The Charger Daytona idea will attempt to get them there by arguing that EVs are muscular. “The Dodge Charger Daytona SRT Idea exists as a result of efficiency made us do it,” Kuniskis says.

“Dodge is about muscle, perspective, and efficiency, and the model carries that chip on its shoulder and into the [electric car] phase,” he argues.

The Charger Daytona isn’t on the market, so it isn’t the automobile that may convey Dodge into the longer term. Nevertheless it appears shut sufficient to production-ready that we predict we’ll see that automobile very quickly, trying an terrible lot like this one.


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