Ford Bumps Maverick Price, Makes Hybrid Optional


The Ford Maverick towing a small watercraft

Ford has confirmed that it’s going to bump up the value of the 2024 Maverick and swap which powertrain will likely be customary on the truck. The compact pickup has been extremely wanted since its preliminary launch in 2021, and demand exhibits no signal of slowing down. Consider the truck because the Taylor Swift tickets of the automotive trade – extraordinarily troublesome to get your arms on.

Ford tells us the 2024 Maverick will begin at $23,400 – $805 greater than present costs. Together with the $1,595 vacation spot charge, the brand new producer’s steered retail worth (MSRP) is $24,995.

The value change comes with larger information: The Maverick’s hybrid powertrain, which had been customary, will now value additional as an choice.

Hybrid No Longer Normal

The 2.0-liter EcoBoost 4-cylinder turbo engine, Ford tells us, will grow to be the brand new customary powertrain for the 2024 Maverick. The hybrid powertrain will likely be a $1,500 choice. Ford says 2024 hybrid Maverick vehicles will begin at $26,495, together with vacation spot. 2023 model 12 months Mavericks with the hybrid had began at $24,190, together with vacation spot.

But even with the associated fee enhance, Ford has ramped up manufacturing of the Maverick. Going through quite a few supply-chain points and extra orders than they will produce, Ford has added a 3rd shift on the Hermosillo, Mexico, plant. The corporate plans to carry on a further 6,000 employees.

The truck has been a breakout hit for Ford since its debut as a 2022 model-year automobile. Being certainly one of simply two compact pickups launched in roughly a decade — together with the Hyundai Santa Cruz — consumers flocked to get behind the wheel of 1. 

Orders for the 2023 model bought out inside six days of launch. Ford acknowledged that Maverick gross sales elevated by 7.8% inside the second quarter. With pre-orders reopening for his or her 2024 fashions, patrons ought to plan to get their arms on one earlier than they go quick.

2024 Ford Maverick Pricing:

Trim Degree
2023 Beginning at MRSP

(together with $1,595 vacation spot charge)

2024 Beginning at MSRP (together with $1,595 vacation spot charge) Change
XL $24,190 FWD hybrid or FWD Fuel


$24,995 FWD Fuel

$26,495 FWD hybrid

XLT $26,450 FWD hybrid OR FWD Fuel $27,910 FWD Fuel

$29,410 FWD hybrid

+$1,460 Fuel

+$2,960 FWD hybrid

Lariat $29,950 FWD hybrid

$32,170 AWD Fuel

$35,730 FWD hybrid

$36,450 AWD Fuel

+$5,780 FWD hybrid



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