Hyundai Motor Firm and Sony Photos are becoming a member of forces once more this summer season on “Spider-Man: Throughout the Spider-Verse.” The animated film encompasses a flying model of the corporate’s Prophecy idea EV model and its future mobility imaginative and prescient. An aligned international advertising and marketing marketing campaign spotlights Hyundai’s acclaimed IONIQ all-electric autos.
The collaboration stems from a worldwide promotional partnership that Hyundai Motor inked with Sony Photos in 2020 to showcase the corporate’s human-centered mobility imaginative and prescient through product and technological improvements. Earlier installments included “Spider-Man: No Manner Residence” (2021) with the IONIQ 5 devoted EV and Tucson SUV, and “Uncharted” (2022) with the Tucson Beast idea SUV and varied manufacturing automobiles. “Spider-Man: Throughout the Spider-Verse” is the sequel to the Academy Award®-winning animated movie, “Spider-Man: Into the Spider-Verse” (2018).
Within the new film, which opens in cinemas worldwide beginning in June, audiences will see the ‘Flying Prophecy,’ a model of the real-world idea automotive that impressed the design of IONIQ 6, the ‘Electrified Streamliner’ that just lately received three World Automobile of the Yr honors and a ‘Gold’ iF Design Award.
The film additionally options a number of of Hyundai Motor’s future mobility ideas for revitalizing cities, together with superior air mobility (AAM), a brand new type of mobility using air area to cut back transit time; purpose-built autos (PBV), an eco-friendly city mobility system to accommodate numerous existence; and Hub, an area for mobility switch and group actions. The film additionally encompasses a fictional self-driving robotaxi primarily based on the Hyundai Pony, Hyundai Motor’s first-ever proprietary model. All are proven within the context of “Nueva York,” a metropolis within the Spider-Verse within the 12 months 2099.
Hyundai Motor and Sony Photos are additionally collaborating on a multi-dimensional international advertising and marketing marketing campaign rolling out between Might and July. The marketing campaign consists of an animated TV business that options Spider-Man, IONIQ 6 and IONIQ 5, and makes use of a brand new music produced by Metro Boomin. As well as, there’s Spider-Verse-themed social media content material, a behind-the-scenes movie about Hyundai’s future mobility ideas that includes Hyundai and Sony’s collaborative historical past on the film manufacturing course of, and an offline promotional exhibition.
“Via our partnership, we goal to current our future mobility imaginative and prescient with leisure content material that youthful generations love,” mentioned Sungwon Jee, Senior Vice President and World Chief Advertising Officer at Hyundai Motor Firm. “This marketing campaign will probably be welcomed by prospects and we hope to construct a constructive momentum for the Hyundai model.”
“Throughout our long-standing relationship with Hyundai, their crew continues to create spectacular campaigns that seize the very essence of the model. Using music from the movie’s soundtrack, Hyundai has created a trendy and cutting-edge advertising and marketing marketing campaign that completely aligns their revolutionary merchandise with one of the crucial iconic superhero characters,” mentioned Jeffrey Godsick, EVP, World Partnerships & Model Administration and Head of Location Primarily based Leisure, Sony Photos Leisure.
