IMI launches ‘Perceptions’ campaign to help fill vacancies


The Institute of the Motor Trade (IMI) is launching a marketing campaign to fight outdated perceptions of the motor trade.

It stated there was “an pressing want” to encourage extra folks to consider a profession in automotive, with IMI knowledge suggesting 111,400 roles must be crammed within the subsequent 10 years.

The brand new IMI marketing campaign will spotlight that profession alternatives exist for people, whether or not at the beginning of their working life or on the lookout for a change in path.

Utilizing a extremely focused, regional digital media technique, actual voices will share their very own optimistic experiences inside the automotive trade and encourage others to do the identical.

The IMI Perceptions marketing campaign will use digital platforms to achieve folks at key factors for job change.

Kicking off in September, subsequently, with regionally focused exercise pinpointing job roles matched to employers with vacancies, the marketing campaign can even spotlight tales of those that have moved into automotive for a profession change.

Amy Edwards, an apprentice LCV Technician at Motus Commercials is one among voices that includes within the marketing campaign.

“I by no means thought of becoming a member of the automotive sector till I noticed a service advisor job marketed on the similar firm the place my Dad and brother labored. With my customer support background in retail, I assumed why not have a go. I haven’t regarded again and I actually can’t think about working in some other trade now.

“I imagine the most important false impression of the sector is that workshop roles are soiled and for much less clever folks. The best way the trade goes with EV implies that there are much less mucky jobs on the autos and the added security considerations implies that everybody wants an excellent degree of coaching. Plus, I’ve by no means met a Grasp Technician who hasn’t fully blown my thoughts with the quantity of data they’ve.

Lesley Woolley, COO on the IMI stated: “Understandably, companies are frightened about filling vacancies and the affect of abilities shortages.


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