KAG Canada is elevating consciousness concerning the risks of impaired driving by way of a cellular security marketing campaign that kicked off Tuesday.
For the tenth 12 months, the Canadian division of bulk hauler Kenan Benefit Group is working with Moms In opposition to Drunk Driving (MADD) by honoring a Manitoba sufferer of impaired driving on decals hooked up to twenty Canadian trailers.
This 12 months’s honoree is Beryl Hansen, a 59-year-old spouse and mom of three who was killed by a drunk driver in Portage la Prairie in 1999. The decals function her picture and a message urging motorists to name 911 once they witness suspected impaired driving.
“The lack of my mother on this horrific and mindless method shattered our hearts and altered our lives endlessly,” mentioned Tanya Hansen Pratt, Hansen’s daughter and vice-president of MADD’s Winnipeg Chapter. “I believe she can be proud to know that we’re working, in loving reminiscence of her, to assist stop this tragedy from occurring to others. We’re honored to see her picture on these decals and hope she’s going to encourage folks to make that decision in the event that they see a driver they suppose is impaired.”
The KAG Canada fleet now has 260 trailers sporting decals for the trigger.
“This marks the tenth 12 months of this very particular consciousness marketing campaign, and we’re particularly moved to have the ability to honor Beryl Hansen’s reminiscence,” mentioned Tyler Cochrane, KAG Canada senior vice-president of data. “KAG Canada and our drivers hope that by sharing Beryl’s story and her tragic loss, we will have interaction motorists on this effort to report suspected impaired drivers and make roads safer for everybody.”
