Kia tops the table for best UK brand by Reputation

Kia has been named the highest UK model by Repute, as Porsche Centre Teesside is titled finest dealership.

Repute analysed 5 million buyer critiques, surveying consumers about how they store for vehicles and repair their autos.

It reported that dealerships are successful on the gross sales flooring, with our client survey exhibiting that fifty% of respondents discovered the professionalism of the workers to be an necessary issue when deciding on a dealership. Nevertheless, sellers must focus extra on their service departments – 47% of persons are motivated to put in writing a evaluation based mostly on their expertise with the service division, and because the Service and Elements departments account for about half a dealership’s profitability, it’s a vital half to get proper.

Prospects have delay purchases, with 80% of customers saying they’ve delayed a purchase order because of stock shortages.

They’re additionally in search of extremely reviewed dealerships, with 70% of customers saying they’d be prepared to journey 20 miles to a top-rated dealership.

“Because the automotive trade continues to navigate all kinds of adjustments – particularly these associated to produce chain and inflation – buyer expertise is extra necessary than ever,” stated Anthony Gaskell, managing director – EMEA at Repute.

“Automotive trade leaders should depend on suggestions from clients to be able to shut the loop, develop their companies and create loyal clients. The rating of the highest automotive manufacturers and sellers throughout the UK and Europe highlights the influence of the Repute Rating throughout the area, and we’re proud to see a few of our clients in high spots.”

UK/Europe Automotive Rankings: