In collaboration with Harris Reed, the acclaimed dressmaker recognized for difficult expectations, Lexus has reimagined an icon from “The Wizard of Oz” – Dorothy’s ruby purple slippers. “Ruby Pink Rims” had been unveiled final evening at W Journal’s star-studded 50th anniversary get together in New York.
Below license from Warner Bros. Shopper Merchandise, the idea celebrates the automaker’s redesign of the all-new 2023 Lexus RX. It’s an extension of the automobile’s launch marketing campaign that reminds us to by no means lose our edge with a contemporary interpretation of one of the crucial celebrated movies of all time. What if, in “The Wizard of Oz,” Dorothy had ignored the recommendation to “comply with the yellow brick highway” and took the highway much less traveled as a substitute?
With the “Ruby Pink Rims,” Harris Reed and Lexus current the RX as the last word automobile for uplifting drivers to veer off of the overwhelmed path. Because the official automobile of the W 50th anniversary get together, the “Ruby Pink Rims” RX was stationed on the occasion’s entrance, greeting the style icons, celebrities and luminaries who’ve graced W’s cowl by the a long time, and setting the tone for the ’70s-themed bash.
“As a gender fluid designer, I’ve all the time been fueled and impressed by selecting the trail much less traveled,” mentioned Harris Reed. “With the daring new design of the Lexus RX and the cinematic Hollywood traditional, ‘The Wizard of Oz,’ I took inspiration from the literal interpretation of selecting your personal path and pursuing a brand new journey down the purple brick highway, with a nod to the movie’s iconic ruby slippers and my very own designs.”
In creating the “Ruby Pink Rims,” Reed took inspiration from two of the signature hats in his latest Spring 2023 ready-to-wear assortment. The backs of the edges are manufactured from stable aluminum and have gloss-sealed glitter. Within the heart sits the ruby core and Lexus brand, embedded in a sophisticated ruby purple shade, and powered by LED lights that deliver them to life. Fins reveal the ruby purple shade from completely different angles, making a magical second that celebrates the enduring energy of the footwear and the edges. A dramatic shade change signifies the transition between worlds, immersing viewers within the journey.
“With ‘The Wizard of Oz’ as a basis for our all-new RX launch spot, we had been excited concerning the prospects of connecting our wheels to Dorothy’s ruby purple slippers. The ultimate design and considerate interpretation of the ‘Ruby Pink Rims’ far exceeded our expectations,” mentioned Vinay Shahani, vp, Lexus advertising. “We’re grateful for the incomparable, trailblazing designer, Harris Reed, who helped us reimagine the ruby slipper in essentially the most placing approach for W’s milestone fiftieth celebration.”
