Lookers is investing £4.5m in its BMW web site in Crewe with a view to launch in March subsequent yr.
It’s relocating its BMW Centre to the close by Lookers MINI Crewe whereas building and refurbishment takes place. Lookers MINI is situated two minutes away by automobile.
Lookers has invested £11m in its regional dealership community since early final yr, together with £4.6m at its Jaguar Land Rover dealership in Bishop’s Stortford, £3m in its Volkswagen Teesside web site and £2.1m at Lookers Volkswagen Preston.
Lookers has additionally invested £750,000 in its Nissan Carlisle web site and £500,000 opening a brand new multi-brand showroom for premium used automobiles in Newcastle.
Head of Enterprise at Lookers Crewe BMW Rob Gower mentioned: “This vital funding displays our dedication to the neighborhood in Crewe the native economic system and BMW MINI as our Model Associate which can provide an distinctive expertise for everybody. Our prospects stay on the coronary heart of all we do which is why we’re excited to share this improbable information.”
Duncan McPhee, Lookers’ chief working officer, mentioned: “I’m happy to substantiate an extra funding in our dealership community which is nice information for our prospects and colleagues and alerts our dedication to the BMW model shifting ahead.
“It additionally displays our dedication to continued progress and to strengthening our place as one of many UK’s main automotive retailers.”
