The 2023 Vary Rover Autobiography begins at $141,100 and is available in 23 colours — way over most automobiles obtainable this yr.
To be honest, some variations are laborious to inform aside — is that Carpathian Gray or Eiger Gray? Oh, it’s Charente Gray.
However the vary of selections is spectacular.
In the event you’re not impressed, although, your Vary Rover supplier can now give you 230 further selections.
1000’s of Combos
Vary Rover is launching a brand new customization program that has sufficient choices that you could possibly in all probability use it to design a one-of-a-kind Vary Rover in contrast to another on the earth.
The corporate’s new SV Bespoke service provides “as much as 391 inside materials colorways and 230 colours.” However, in case you can’t discover the shade you need, you may ship them an merchandise, they usually’ll match its coloration for an undisclosed payment.
The service is obtainable on the 2024 Autobiography and SV trim ranges.
Our check driver discovered the present Vary Rover “filled with wealthy supplies and premium options whereas providing a powerful vary of engines, normal 4-wheel drive, and excellent off-road capabilities,” however famous that “it’s laborious to disregard the quite exorbitant price ticket.”
That’s true even earlier than you begin customizing. Distinctive choices, Vary Rover says, embrace “a variety of near-aniline leather-based or sustainable non-leather Ultrafabrics in unique colours and perforations,” distinctive veneers with steel inlays or mosaic debossing, and customised graphics or messaging on seats and treadplates.
Different Automakers Do This, However It’s Expensive
The service shouldn’t be fully novel within the automotive trade. Porsche does one thing related by its Unique Manufaktur program. Extremely-high-end carmakers like Bentley and Rolls-Royce supply near-endless customization as properly. And Cadillac, with its upcoming Celestiq super-luxury automobile, has supplied customizations by a design concierge service.
However the transfer could also be a part of a brand new imaginative and prescient for the Vary Rover model. Its guardian firm, till lately often known as Jaguar Land Rover, has modified its identify to JLR and introduced plans to show a number of of its merchandise into extra outlined manufacturers, together with separate Defender and Discovery showrooms. The plan might embrace transferring Vary Rover additional upscale to compete with the Bentleys and Maybachs of the world.
Energy Will increase for 2024
The British luxurious automaker additionally introduced a couple of enhancements coming to the Vary Rover for 2024.
The obtainable plug-in hybrid powertrain is getting a extra highly effective electrical motor, bumping the overall output to 542 horsepower (up from final yr’s 434). The highest-of-the-line twin-turbo V8 sees its energy leap from 523 horsepower to 606.
