Now There’s a Crowdsourced Website That Tracks Car-Dealer Markups


  • It is a signal of the occasions we stay in: A crowdsourced web site referred to as invitations customers to report upcharges they’ve noticed on particular autos at particular dealerships, as first reported by Jalopnik.
  • Along with itemizing markups, the location additionally exhibits some dealerships which are promoting new automobiles for checklist value with no markup.
  • At the moment, the very best markup is $200,000 on a GMC Hummer EV Version 1.

    The auto business has had greater than its share of hassle due to the COVID-19 pandemic, and so has anybody who needs to purchase a brand new automobile proper now. Manufacturing unit shutdowns and chip shortages have led to a different disagreeable scenario, that of sellers marking up costs on new autos. It is not shocking, then, that there’s now a crowdsourced web site for that. The positioning,, catalogs the upcharges to maintain the shopping for populace knowledgeable.

    Listed below are a few of our favorites as of this writing, so as from smallest to largest markup. Nevertheless, these should not the very best or lowest markups you could find on proper now. We selected them as a result of, though they aren’t essentially probably the most sought-after out there proper now, they’re nonetheless seeing severe value bumps. It goes with out saying that issues change shortly in gross sales, so they do not mirror what you would possibly discover on the web site tomorrow or subsequent month.

    2022 Kia Sorento SX

    Asking Value $51,965 (MSRP $41,965, Markup $10,000)

    car dealership listing for kia sorento

    Kia Sorento from O’Brien Kia Norwood’s web site.

    O’Brien Kia

    This Sorento is listed at Dan O’Brien Kia Norwood in Massachusetts. The markup is proven immediately on the itemizing as a “Market Adjustment.”

    2022 Toyota Sienna XLE AWD

    Asking Value $63,060 (MSRP $43,065, Markup $19,995)

    This Sienna is on the market at Roseville Toyota in California. The markup is proven on the itemizing as “Vendor Added Mark Up.”

    2022 Volkswagen ID.4 AWD Professional S

    Asking Value $72,580 (MSRP $52,585, Markup $19,995)

    car dealership listing for 2022 vw id4

    VW ID.4 from Ourisman VW’s web site.

    Ourisman Volkswagen

    This ID.4 is on the market at Ourisman Volkswagen of Rockville in Maryland. The markup on this automobile is proven on the itemizing as “Adjusted Vendor Markup.”

    Used 2022 Ford Maverick Hybrid with 2000 miles

    Asking Value $47,987 (MSRP $27,295, Markup $20,692)

    This Maverick (pictured at high) is accessible at Newberg Ford in Oregon.

    2022 Ford F-150 Lightning

    Asking Value $142,895 (MSRP $69,554, Markup $73,341)

    stearns ford listing for ford f 150 lightning

    Ford F-150 Lightning on the Stearns Ford web site.

    Stearns Ford

    This Ford electrical pickup is being offered by Stearns Ford in North Carolina.

    That will help you recuperate a bit from the shock of those costs, we must always level out that the web site additionally lists some dealerships which are forgoing markups. Santa Cruz Subaru in California is one, and so they proudly show that message on the high of their web site. Ron Anderson Chevrolet in Florida is one other, and a dealership worker confirmed to Automotive and Driver that they don’t seem to be placing markups on any new autos.

    Lastly, keep in mind that any vendor’s asking value is simply that: an ask. You possibly can at all times provide much less.

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