Polestar: Most EV Buyers in it for the Tech, Not the Environment


The cabin of the Polestar 2 features a huge portrait-oriented central touchscreenAmerica goes electrical. Automakers are pumping out new electrical autos (EVs) as quick as they will design them. A few of the greatest automakers have dedicated to going all-electric, or mostly-electric, by public goal dates.

Many Individuals are shopping for in. Greater than 5% of the brand new automobiles Individuals purchased final quarter had a battery as a substitute of a gasoline tank.

Extremely, it’s not concerning the surroundings. It’s about massive screens.

No less than, that’s what one research commissioned by electrical automaker Polestar discovered.

About Polestar

Polestar was as soon as a tuner store identified for creating high-performance variations of Volvo automobiles. It nonetheless does a few of that work, however the firm now produces its personal electrical automobiles. Its best-selling product, the Polestar 2, is a midsize luxurious EV distinguished by a rugged look and heavy use of sustainable supplies.

The Survey

The corporate commissioned a survey of 5,086 American drivers who personal electrical or gasoline-powered automobiles to seek out out “the state of electrical automobile acceptance, charging infrastructure, and the notion of electrical automobile manufacturers when buying a car.”

A few of the outcomes have been stunning. For example, 55% of those that had switched to electrical automobiles didn’t listing environmental issues as their high purpose for the change.

Why did they change? In-vehicle know-how and infotainment techniques have been the main purpose.

“The concept of luxurious being outlined by what’s ‘underneath the hood’ has been changed within the electrical period with the prioritization of seamless connectivity, integration into current digital ecosystems, and good UX design,” stated Gregor Hembrough, head of Polestar North America.

Youthful drivers have extra confidence in new EV-only manufacturers, the survey discovered. Fifty-seven % of millennials (ages 25 to 40) described themselves as “assured in new electrical automobile manufacturers” in comparison with solely 28% of Child Boomers (ages 57 to 75).


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