Reborn Scout Brand Will Start With Electric SUV, Pickup


Two sketches of possible vehicles Volkswagen released when it announced the return of the Scout name. On top, we see a boxy SUV. Beneath, a similar pickup truck.After practically 40 years off the market, Scout has an worker. One. However he’s targeted on bringing the long-lasting SUV model again with a brand new twist – electrical energy.

Volkswagen has named Scott Keogh, previously the pinnacle of VW within the U.S., to steer its efforts to resurrect the basic American off-road model. Keogh says the corporate is targeted on two merchandise and a fast turnaround – it hopes to convey an all-electric SUV and an identical pickup truck to the U.S. It can present prototypes by the top of 2023.

A Traditional Identify Comes Again

Scouts had been a part of the unique wave of SUV curiosity in America. From 1961 to 1980, an organization based to construct tractors constructed body-on-frame SUVs and pickups recognized for his or her robust 4-wheel-drive methods and cheap costs.

Worldwide Harvester bought the Scout from 1961 to 1970 and the just-barely-more-refined Scout II from 1971 to 1980. They had been boxy. They had been torquey. You might get them with a detachable roof and doorways. Together with the unique Ford Bronco and the unique civilian Jeeps (earlier than Jeep even referred to as them Wranglers), they pioneered the marketplace for at the moment’s sport utility automobiles.

However the firm deserted the automotive enterprise in 1980 to deal with industrial vans and faculty buses. It has been bought and resold a number of occasions, most lately touchdown with the worldwide large Volkswagen Group in 2016.

VW, on the time, didn’t purchase the corporate to resurrect the Scout identify. They purchased it for some belongings having to do with diesel truck engines. However they discovered the Scout badge discarded within the backside of the bag and, not way back, realized it could possibly be helpful.

A Ardour Undertaking

Keogh will be the purpose VW took the danger. He informed an Axios interviewer lately that he got here throughout a restored Scout whereas on trip together with his youngsters “and fell in love.”

It’s a probable story. There’s a cottage trade in Scout restomods (half restoration, half modification, restomods are basic automobiles restored to a glory they by no means had with some authentic elements and a few trendy bits). They’re not low-cost, routinely fetching six figures.

However that proves that there’s nonetheless a marketplace for the basic, rugged Scout fashion.

So does the existence of the reborn Ford Bronco. Ford’s resurrection of the basic off-roader has been a gross sales smash and a vital hit. Individuals had been so excited in regards to the Bronco’s return that Ford bought out of its first two model years by pre-orders alone.

Up to date With Lightning As an alternative of Fireplace

However VW doesn’t plan a gasoline-powered reply to the Bronco. The brand new Scouts shall be electrical. Keogh tells commerce publication Automotive Information that the model plans two electrical automobiles (EVs) — a pickup, and a “rugged” SUV. They’ll be constructed within the U.S., he says.

Automotive Information experiences that each Scouts will journey on “a brand new platform.” That seemingly means they received’t share the structure behind VW’s present EVs such because the ID.4 SUV.

Different startups have had some success with electrical off-roaders. Rivian’s R1T pickup, as an example, has received reviewer reward. It’s out there with as much as 4 electrical motors – one per wheel. The power to spin every tire independently creates a stunningly nimble rock crawler.

And Scout has one thing Rivian doesn’t, Keogh says – a deep-pocketed sponsor.

“Most startups are borrowing cash,” he explains. “We would like them to be lean, we wish to be quick, we wish to get the perfect of the market. However after all, we do have the backing and the scaling results that include the [VW] Group.”

Nonetheless Extra Questions than Solutions

If the return of Scout has you excited prefer it does us, you’ll should be affected person. The Wall Avenue Journal experiences that VW hopes to promote 250,000 Scouts yearly, which might be an enormous dedication. VW sells about 350,000 automobiles within the U.S. yearly below its personal model.

However even VW sellers aren’t but certain in the event that they’ll get Scouts to promote or if the corporate will, Tesla-style, promote automobiles on-line and function its personal distribution facilities.

In all probability probably the most important query in regards to the new firm is value. Scouts had been as soon as reasonably priced automobiles. However nostalgia will be expensive. VW is making ready to launch an electrical rebirth of its basic microbus, the ID.Buzz, that equally combines EV know-how with basic emotive styling. Its U.S. value isn’t recognized but. However within the U.Okay., it carries a sticker of about $70,000.


Please enter your comment!
Please enter your name here