Retailers should help reassure customers offered older stock


Retailers want to offer reassurance to used automotive clients being supplied older inventory.

Ageing used automotive inventory and the rise in the price of residing imply that automotive retailers have to rethink their buyer propositions in response, the RAC Seller Community mentioned.

Lee Coomber, RAC gross sales agent director at Assurant mentioned that these traits meant that automotive retailers would want to determine methods of offering reassurance to clients who have been being supplied older automobiles at traditionally excessive costs whereas their private funds have been stretched.

He mentioned: “We are actually within the third yr of a lot lower-than-usual numbers of latest automobiles being offered, that means that the common age of the general parc is rising. This case is unlikely to vary quickly, and it may even persist for a number of years. The used automotive inventory profile for many sellers due to this fact continues to grow to be older.

“On the identical time, whereas the substantial month-on-month used automotive worth will increase that now we have seen within the final couple of years are not occurring, neither are they actually falling. That is occurring in opposition to a backdrop the place the rise in the price of residing is placing big stress on private funds for a lot of folks.

“The sum complete of all these traits is that automotive consumers are, for the foreseeable future, going to be requested to pay traditionally excessive costs for older automobiles at a time after they have a lot much less flexibility to pay for sudden repairs. It’s a scenario that alters the best way during which customers take a look at the general used automotive proposition.”


Please enter your comment!
Please enter your name here