Still Going Strong After 45 Years


At any time when the brand new technology of a automotive debuts, be it mainstream or luxurious, you’ll usually hear individuals complaining concerning the design and the way the outdated one was higher. It’s particularly the case with the brand new 7 Collection (G70) and its unconventional entrance fascia, however lest we neglect the E65 from the Bangle period. Design apart, we have to consider crossovers and SUVs have taken over and the sedan market is shrinking. Or is it?

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Sure, the G11 and its long-wheelbase G12 spinoff didn’t fairly handle to match the gross sales of the F01/F02, however the earlier 7 Collection was nonetheless the second best-selling technology of all. One other reality value stating is the inner competitors as BMW additionally has the 8 Collection Gran Coupe in its portfolio, which should’ve cannibalized gross sales of the normal flagship to some extent. Outdoors of Bavaria, the checklist of rivals has prolonged to incorporate the Genesis G90, now seen as a reputable fullsize luxurious automotive.

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For those who’re questioning how common the 7 Collection has been through the years, our colleagues at Bimmer Right this moment have compiled the gross sales numbers from the unique E23 from 1977 till the not too long ago discontinued G11/G12:

    • E23 (1977 to 1986): 285,029
    • E32 (1986 to 1994): 311,015
    • E38 (1994 to 2001): 327,598
    • E65/E66 (2001 to 2008): 344,396
    • F01/F02 (2008 to 2015): 374,948
    • BMW G11/G12 onwards (2015 to 2022): 348,754

For the G70 launched earlier this yr, BMW has gone again to the times of the E23 by promoting its range-topping automotive with just one wheelbase. Despite the fact that the 7 Collection now is available in only one size and with out a V12 engine, the lineup couldn’t be any extra difficult. Apart from conventionally powered six- and eight-cylinder fashions, there are a number of plug-in hybrids and the purely electrical i7.

A primary-ever M Efficiency with a PHEV setup (M760e) is a part of the lineup, and later in 2023, an i7 M70 will be part of the household. It’ll be fascinating to see whether or not BMW intends to promote its stately sedan with four-cylinder engines in international locations the place there are large taxes on luxurious autos with large-displacement engines. It’s been completed earlier than, notably in China and Turkey, so we shouldn’t rule it out.

The seventh 7 is definitely essentially the most technologically superior of all of them and essentially the most luxurious, with high-end options that have been beforehand accessible solely on Rolls-Royce fashions, corresponding to the automated doorways. It continues to overlook a totally fledged M7, and with the most recent technology, the V8 is not accessible in Europe. The G70 arrives on the time regulators from many components of the world, particularly in Europe, are signaling the start of the tip for the combustion engine, which BMW has stated on quite a few events that it shouldn’t be rushed.

Supply: Bimmer Right this moment


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