Tesla Shopping Plummeted in Third Quarter; BMW On Top of Luxury Market


2023 BMW 2 Series Gran Coupe in blue

Within the third quarter, 12% of luxurious automobile consumers thought-about a Tesla product. That’s down three proportion factors from the second quarter — the most important drop in consideration amongst luxurious manufacturers.

BMW led all makes because the model extra consumers think about.

Kelley Blue Ebook’s quarterly Model Watch Report is a shopper notion survey that additionally weaves in procuring conduct to find out how a model or model stacks up with its phase rivals on a dozen components key to a shopper’s shopping for choice.

Drop Could Have Restricted Influence

Tesla’s drop could not imply a lot within the brief time period. Its consumers behave otherwise than consumers of different vehicles. Many conventional luxurious automobile consumers analysis a number of manufacturers earlier than shopping for, whereas many Tesla consumers solely ever have a look at a Tesla.

The corporate rose to grow to be America’s best-selling luxurious automaker with out ever topping the Model Watch survey. However its slip to sixth place may be an indication that rising competitors from different automakers is eroding its edge within the electrical automobile market.

CEO Elon Musk’s controversial $44 billion acquisition of Twitter and provocative political feedback can also have contributed to Tesla’s drop.

BMW took dwelling the title comfortably, with 22% of luxurious automobile consumers contemplating a BMW product. Lexus and Cadillac tied for second at 17%. Fifteen p.c of consumers thought-about an Audi, whereas Mercedes rounded out the highest 5 at 14%.

The High Ten Most-Thought-about Manufacturers

Model Share of Consumers Who Thought-about It
BMW 22%
Lexus 17%
Cadillac 17%
Audi 15%
Mercedes-Benz 14%
Tesla 12%
Acura 12%
Buick 11%
Infiniti 8%
Genesis 8%


Two Tesla Fashions Dropped Out of High Ten

Buying consideration for the Mannequin 3 sedan declined by 10% from the second quarter. The most recent Tesla, the Mannequin Y, fell off the High 10 most-shopped luxurious checklist, a primary in two years, together with Tesla’s oldest automobile, the Mannequin S.

Regardless of some softening in consideration, the Cadillac Escalade remained the No. 1 most-shopped luxurious automobile for the third straight quarter.

Certainly, purchasing for luxurious SUVs dominated once more, with 67% of luxurious automobile consumers contemplating an SUV. Six SUVs dominated the High 10 most-shopped luxurious autos.

The High 10 Most-Thought-about Fashions

Affordability, Gasoline Effectivity Rising Extra Vital

The survey additionally asks consumers concerning the components that drove their choice. The highest three components — Sturdiness/Reliability, Security, and Driving Consolation — all remained unchanged from final quarter. Nevertheless, each Driving Efficiency and Affordability grew extra necessary to consumers within the third quarter.

Gasoline Effectivity narrowly missed the highest 5 components — a primary within the luxurious class – final quarter.

Issues Most Vital to New Automobile Consumers

Rank Consideration
1 Sturdiness/Reliability
2 Security
3 Driving Consolation
4 Driving Efficiency
5 Affordability


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