“The Last Independent Automaker” docuseries to look back at AMC


A traditional automotive underdog is getting its personal docuseries. “The Final Unbiased Automaker” will look again on the historical past of the American Motors Company, also referred to as AMC.

The individuals behind the venture purpose to launch the six-part collection in 2024, however are at present working a crowdfunding marketing campaign to safe the mandatory money to finish the collection. It had raised $5,760 of a $10,000 aim on the time of publication.

1976 AMC Pacer Waynes World

1976 AMC Pacer Waynes World

Created in 1954 by the merger of Nash-Kelvinator and Hudson, AMC was the most important U.S. automaker exterior the “Large Three” of Ford, Common Motors, and Chrysler (now a part of Stellantis). Whereas nonetheless a full-line automaker, AMC was a lot smaller than its Detroit rivals and thus needed to get inventive to take care of its place available in the market.

Underneath president George Romney, AMC emphasised compact automobiles just like the Rambler lengthy earlier than excessive gasoline costs made {that a} necessary a part of each automaker’s product technique. Romney’s son, U.S. Senator and former Republican presidential candidate Mitt Romney, seems within the docuseries’ trailer.

AMC bought swept up within the Sixties efficiency wars, launching the Javelin and AMX muscle automobiles and mounting a profitable Trans Am racing marketing campaign within the early Seventies, however by no means misplaced its penchant for quirkiness, because it rolled out the Gremlin and Pacer within the Seventies.

Because the Seventies wore on, AMC encountered monetary bother. Even the acquisition of Jeep could not stem the tide of purple ink, so the automaker launched an ill-fated partnership with French automaker Renault. It additionally launched the AMC Eagle, a lifted four-wheel drive automobile that helped set the template for the trendy crossover.

AMC ceased to exist in 1987, its property absorbed by Chrysler. Auburn Hills stored Jeep and recycled the Eagle identify for a brand new captive-import model.

AMC’s decades-long struggle for survival ought to make for fascinating viewing. The story shall be advised by the individuals who have been there. Watch the embedded trailer and, in the event you like what you see, donate to the collection’ crowdfunding marketing campaign.


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