Toyota and Subaru’s Alliance Grows Stronger


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Automotive and Driver and Subaru

From the July/August 2022 challenge of Automotive and Driver.

Since Toyota first bought a stake in Subaru, the 2 automakers have been getting awfully cozy. They might seem to be odd companions, Toyota with its huge market share and Subaru a unusual small model (Subaru offered 860,000 automobiles in 2021, in contrast with Toyota’s 10.5 million gross sales). However as any romance reader is aware of, opposites appeal to, and the 2 firms have fashioned a symbiotic relationship over the previous decade and a half. The collaboration initially centered on a pair of reasonably priced rear-wheel-drive sports activities automobiles however has shifted in the direction of electrification because the auto trade enters a brand new period of propulsion.
Right here’s how the “Toyobaru” love story goes:

Automotive and Driver

Illustration by T.M. Detwiler

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