Video: BMW Tries Subscriptions for Car Features Overseas


Shopping for a automotive is without doubt one of the greatest macrotransactions most of us ever try. However BMW needs to tack on a bunch of microtransactions afterward.

In a handful of nations (although not the U.S. but), the German automaker is experimenting with month-to-month charges for options like heated seats and adaptive headlights.

It is sensible for automakers. We’re protecting our vehicles longer than ever, so that they wish to discover methods to make cash between these uncommon transactions. Nevertheless it might depart patrons paying a non-depreciating quantity for a depreciating asset.

Jeff Glucker, from our sister web site Autotrader, explains above.


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