Video: Ford Fighting Price Gougers


Vehicles are rolling off vendor tons with costs hitting all-time highs. The typical non-luxury purchaser paid greater than $1,000 over sticker worth final month.

However automakers don’t set their very own costs. Sellers and clients arrive at remaining sale costs by way of negotiations. Some unscrupulous sellers have discovered methods of inflating these costs, together with working with middlemen who flip the automobiles to buyers at important markups.

It provides automakers a black eye. So Ford is cracking down, with a brand new coverage that can punish sellers who work with strawman consumers. Will it work?

Jeff Glucker, from our sister web site Autotrader, says the brand new coverage is a no brainer. But it surely might need come too late. Watch the video for extra.


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