VW America CEO Scott Keogh to lead electric Scout resurrection

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Scott Keogh will depart his submit as head of Volkswagen in North America to steer the brand new Scout model, the automaker stated on Tuesday.

Keogh can also be liable for Volkswagen Group in North America however will depart that submit as properly. Changing him within the two roles can be Pablo Di Si, presently head of VW in South America. The function modifications will take impact September 1.

The Scout title comes from the Worldwide Harvester Scout constructed between 1961 and 1980, and whose rights belong to VW Group by its possession of Navistar which was fashioned from Worldwide Harvester within the Eighties.

Teaser for modern Scout electric SUV and pickup

Teaser for contemporary Scout electrical SUV and pickup

VW in Could stated it would set up a brand new Scout model as a standalone firm providing electrical off-roaders. A pickup truck and SUV have already been confirmed for launch round 2026, with the automobiles anticipated to function retro designs impressed by the unique Scout. Key targets will doubtless be electrical variations of the Ford Bronco and Jeep Wrangler/Gladiator presently within the works.

The Scouts can be primarily based on a brand new platform, VW stated, and the plan is to have them designed, engineered and manufactured within the U.S., with the main focus to be on this market, although gross sales in different markets are doubtless. It is all a part of a wider VW Group plan to have a minimum of 25 EVs on sale within the U.S. by 2030.

“Scott and Pablo have performed key roles in turning across the companies in North America and South America, respectively,” Herbert Diess, VW Group’s CEO, stated in an announcement. “Of their future positions, they are going to be pivotal in seizing the historic market alternatives within the U.S., taking our progress technique within the area to the following stage.”

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