Workers will conduct environmental- and climate-protection actions at Volkswagen Group websites.
The marketing campaign “Project1Hour” takes place on the event of the worldwide Earth Day.
In 2022 it mobilised about 300,000 workers all over the world and is taken into account to be the world’s largest company local weather workshop.
This 12 months’s marketing campaign will likely be expanded to incorporate an extra 500,000 workers at Volkswagen dealerships worldwide, including to the 675,000 Volkswagen workers who’re already a part of it.
CEO Oliver Blume mentioned: “ ‘Spend money on Our Planet’ is the theme of this 12 months’s Earth Day. At Volkswagen, we’re taking this declare actually by investing EUR 52 billion in the way forward for particular person, emission- free mobility – greater than every other vehicle producer. The share of e-vehicles that the Group is promoting has been rising consistently: it totaled almost 7% in 2022. The determine is scheduled to whole greater than 80% worldwide at Porsche by 2030, as an illustration. It ought to attain 80% for the Volkswagen model in Europe by the identical 12 months.
“We’re additionally doing our half to broaden the charging infrastructure with renewable power: we’re planning to construct about 18.000 fast- charging factors in Europe and roughly 45,000 all over the world by 2025. E-mobility is the very best resolution for sustainable transportation. That is one thing we really imagine.
“We’re taking a holistic method to the problem of sustainability: economically, environmentally and socially. With our “Project1Hour”, we’re setting an instance on Earth Day and are combining social and company targets with a chance for each worker. Collectively, we type a drive of 1 million minds for local weather safety.”