What’s a Fratzog? Inside Dodge’s New Old Logo


Dodge unveiled the all-electric Charger Daytona SRT Idea on Wednesday night time. Whereas we cowl the automotive in additional element on this story, we additionally needed to take a deep dive on one explicit styling aspect: the so-called Fratzog brand that seems on the idea’s entrance grille and rear taillight. What the heck is a Fratzog, and why is Dodge placing it on its brand-new electrical car? We’re glad you requested.

OK, what on the planet is a Fratzog? This is not a Stranger Issues spoiler, proper?

In all probability not! The Fratzog brand was first noticed in 1962 on the Polara 500 and was used as the first Dodge brand on all the pieces from hood ornaments to steering wheels to grilles. Dodge used this sucker till 1981 when it adopted the Pontiac pentagram.

Dodge finally started utilizing what’s now the Ram brand within the mid-’90s, till the truck model was spun off after Chrysler’s acquisition by Fiat. Bought all that? That is how we ended up with the DODGE-and-two-stripes brand, which finally brings us to the brotherhood of muscle period and the return of the Fratzog.

Cool, however the place did the phrase come from? Does it imply something?

It doesn’t seem so, no. A designer, apparently, got here up with the phrase on the spot when prompted to call the emblem. We’ll take that clarification over 500 phrases of promoting copy!

Why is Dodge reviving this brand for its first all-electric car?

To listen to Dodge inform it, the Fratzog brand sat on the hood of its autos at a time the model was doing revolutionary work. That features introducing record-breaking automobiles at Daytona Worldwide Speedway, getting concerned with the house program, and usually basking within the glow of the Dodge golden age. So, whereas the corporate isn’t shy about winking towards its previous, it isn’t straining credulity to succeed in for the Fratzog.

Edmunds says

We’re blissful to see the return of the Fratzog brand, if solely as a result of we won’t cease saying it out loud, in our heads and in our group chats.


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